Here’s what I believe about HR:

1. It just may be the single most untapped opportunity in business today.
2. Marketing is about them. HR is about US.
3. HR needs to listen to the criticism, not whine about it, and then do something about it.
4. HR executives have a choice to be great…or merely average at best.
5. Lawyers have turned HR into “don’t get sued.” HR is much more than that.
6. The greatest concerns HR should focus on are hiring people you can trust, getting them to perform and keeping them when they do. These three concerns drive profitability. All other concerns are a distant second.
7. People who trust each other don’t sue each other.
8. HR executives have to believe in themselves first before they can be truly effective.
9. HR would be well served to better understand business acumen in general.
10. HR should know all the math surrounding personnel activities.
11. HR should outsource as many administrative functions as possible so they can focus on growing and protecting the business.
12. HR has to become proficient at using new technologies including HRIS and social media.
13. HR has to better market itself if it wants “a seat at the table.”
14. HR has to work on “branding” the employee experience.
15. HR can be fun and profitable–that’s a choice too!

Watch this brief video of Don Phin discussing the top seven employment practice concerns.

Watch this short video as HR That Works President, Don Phin, shares with you the formula for employee retention.

Imagine that you’re leaving a restaurant at lunchtime with a group of your friends and all of them put their business cards in the fish bowl for the free contest. Unfortunately, your company doesn’t give you a business card. Makes you feel rather unimportant, doesn’t it?

The fact is that every one of your employees should have a business card that states your company’s vision, mission, or values on the back side. This will have a reinforcing effect on the employee, and will help acknowledge and reinforce their loyalty — not to mention providing a great “plug” for the organization. Best of all, you can get 500 cards printed for less than $25 at many online vendors.

You can train your employees and sales representatives on how to use business cards by distributing the inexpensive “How to Get More Business from Your Business Cards” brochure available at www.bizbooklets.com.