Use Workplace Incantations

Whether you’re a motivational speaker, marketing expert, or hypnotist, you’ve stressed the importance of incantation. Fact is, we are our most dominant thoughts. What thoughts are dominating your workplace?

If someone walked into your business, what thoughts would immediately be generated? Where are your incantations, whether related to your employees, clients, or customers? How are you capturing their minds, hearts, and energy? How excited and engaged does the workplace make you feel? How are you drumming in your message? Southwest Airlines has hearts on their planes, on their shirts, in their airports, in their advertisements — and they trade under the name LUV. Tell me that’s not a dominant incantation!

As Al Reese and Jack Trout wrote, “we’re in a battle for the mind.” But not just when it comes to customers and clients. Your employees are exposed to thousands of incantations every day — most of which are not yours. Which ones are dominating your business — those of some third-party marketer or yours? Consider putting your incantations on affinity clothing, large posters, the back of business cards, timesheets, above an employee entrance, at company meetings, wherever you can. You get the idea.

Create incantations at your business!